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May 29, 2014

MILWAUKEE, WI – May 27, 2014 – Locally owned and operated Refuge Smoothie Café plans to expand early June, 2014. The expansion includes two new locations, collaborating with fellow local business, Wild Flour Bakery and another location to be announced later in June.

Refuge Smoothie Café currently operates two locations, downtown at 763 N. Plankinton Avenue and an East Side location at 2328 N. Farwell Avenue. Refuge will be an addition to Wild Flour Bakery, located at 422 E. Lincoln Avenue in Bay View, offering a full menu of smoothies to compliment the bakery’s already vast menu of items. This will be the first time both companies share a split concept.

“At Refuge, we focus on quick and healthy options and are excited to be a compliment to Bay View,” said Joshua Janis, Owner/Operator of Refuge. He added, “Having used to live in Bay View, I feel like the residents will resonate with our mission statement "To enjoy our lives, and to help others enjoy theirs. That is what really drives us and ultimately why I created Refuge.”

The owners of Wild Flour Bakery and Refuge Smoothie Café will host a “Grand Opening” at the Bay View Wild Flour Location at 422 E. Lincoln Avenue. The owners invite everyone to celebrate with them and will offer complimentary samples of smoothies, breads, and bakery. The grand opening is set for Saturday, June 7, 2014 and is an all day event, from 9AM-7PM. Owners Dolly Mertens of Wild Flour Bakery and Joshua Janis of Refuge will be at the opening to meet and greet customers and talk to the ingredients and quality of their offerings.

For more information, contact Joshua Janis at 414-334-0114 or by email, For full menu, please visit, and Facebook at and Twitter @RefugeSmoothies.

About Refuge Smoothie Café:
Refuge Smoothie Café opened on August 6, 2013. Refuge’s mission statement reads “To enjoy our lives, and to help others enjoy theirs.” Offering a variety of beverage, snack and meal options, Refuge Smoothie Café infuses healthy options and a sense of community. Refuge’s line of signature smoothies are original recipes using quality ingredients such as fruits, vegetables, and “add-ins,” allowing the customer a one of a kind experience.

About Wild-Flour Bakery:

Dolly Mertens founded Wild Flour Bakery in 1996, offering traditional European breads, and quickly expanding to pastries, cookies, and other baked treats to now offering soups, salads, and sandwiches. Today, Wild Flour Bakery has five retail locations serving the downtown area, Bay View, South Side and East Troy. Wild Flour Bakery offers non-traditional recipes that do not include fats/oils, sugar, eggs, dairy or preservatives to exotic options infusing nuts and fruits. Recently Wild Flour was selected by the SBA(Small Business Administration) to join their E200 Program. This federally funded measure picked 200 emerging businesses in ten different major cities, including Milwaukee that is poised for inner city growth. Wild Flour Bakery is owned and operated by Dolly and Greg Mertens and their son, Josh Mertens.

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