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Spice of Life

Alamelu Vairavan, a Whitefish Bay resident, is an author and culinary instructor. Alamelu has a passion for educating the public about the use of spices and legumes in preparing healthy and tasty foods. She is also interested in educating the public about the growing research that points to the enormous health benefits of spices in preventing many diseases. Her mission is to enrich people's culinary experience and to inspire them to discover that cooking and sharing healthful foods can be an especially joyful experience.

Visit Alamelu's web site, CurryOnWheels.com.

Old Spice Ad: "Hello Ladies"

Recently I saw a very interesting ad for “Old Spice”- known for making many after shave products.  Now they are making shower gels for men. In the ad, former football player Isaiah Mustafa is featured in an Old Spice ad. The video titled, “The Man Your Man Could Smell Like”. You can watch this ad in you tube. It starts out by saying, “Hello, Ladies…..” It is so funny and it really grabs your attention. Very clever, great branding by Old Spice.

The statistics show women purchase 70% of the shower gel for men in their households. Even in our home I buy the women shower gel and I will tell my husband to try the shower gel for body wash, luring him away from bar soap. I say the shower gel lathers very well, moisturizes your skin and there is no need to use the bar soap.

I thought the Old Spice Company must have heard me and they have come up with a shower gel for men in our lives. I like their ad campaign too. It is clever and interesting.

Now, ladies…I have a great idea to make men in your life to become so loving and very appreciative of your efforts. You will ask how? Well, start using spices in your daily cooking. When you cook with spices, it is magical. Life will be exciting. Food will never be dull. It will be aromatic. Add spice to your life. Herbs and spices enhance food flavor. Your husband, kids including the dog will come to embrace you with love.  I know this from my own experience.

“The way through a man’s heart is through his stomach”. According to a Chinese proverb “the more you eat, the less flavor, the less you eat, the more flavor” and I whole heartedly agree. Cooking at home brings family members together. Meal time conversation flow smoothly and is a great way to get in touch with each other. “A good cook is the peculiar gift of the gods” and let us be a gift to our family and friends!

Try cooking with spices and see the magic happen!  Try Old Spice shower gel for the man in your life and see him beaming!!

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