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Spice of Life

Alamelu Vairavan, a Whitefish Bay resident, is an author and culinary instructor. Alamelu has a passion for educating the public about the use of spices and legumes in preparing healthy and tasty foods. She is also interested in educating the public about the growing research that points to the enormous health benefits of spices in preventing many diseases. Her mission is to enrich people's culinary experience and to inspire them to discover that cooking and sharing healthful foods can be an especially joyful experience.

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Old Spice Ad: "Hello Ladies"

Recently I saw a very interesting ad for “Old Spice”- known for making many after shave products.  Now they are making shower gels for men. In the ad, former football player Isaiah Mustafa is featured in an Old Spice ad. The video titled, “The Man Your Man Could Smell Like”. You can watch this ad in you tube. It starts out by saying, “Hello, Ladies…..” It is so funny and it really grabs your attention. Very clever, great branding by Old Spice.

The statistics show women purchase 70% of the shower gel for men in their households. Even in our home I buy the women shower gel and I will tell my husband to try the shower gel for body wash, luring him away from bar soap. I say the shower gel lathers very well, moisturizes your skin and there is no need to use the bar soap.

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